ASYM

Footwear Brand Collaboration

ArtCenter College of Design . Virtual Reality Lab

Brand Strategy/Sustainability . 10 Weeks

Problem

Bringing two brands from different industries to create a unique perspective to explore

Solution

By Designing a shoe that is focused on asymmetry, lateral & medial sides that represent a corresponding brand. Regardless of their differences, there can still be balance.

Urban Hike

City trails, sunset views, short distances, quick escape from the city

Filling Pieces

Filling Pieces was started in 2009 by designer Guillaume Philibert.

Mission: “We believe in unity through diversity, using design as a language to create positive change. At Filling Pieces we champion youth, independence, creativity, inquisitiveness, and ambition.”

Slogan: Bridging the gap.

Sustainability: Not good enough, according to, goodonyou.eco

Jeep

Founded in 1943, the original design was from John Willys, 1904, who made military jeeps and coined this iconic style.

Mission: “Freedom is being true to your dreams and working to make them real. Authenticity is the higher standard pursued in all you do and dream. Passion stretching your limits to achieve greatness..”

Slogan: Go Anywhere. Do Anything

Sustainability: Jeep wants to be the most sustainable SUV company, has green goals by 2025.

The Gap

Jeep

Filling Pieces

Independence is an adventure.
Ambition is passion.
Creativity is freedom.

Exploration

Take a look at Filling Pieces current most popular silhouettes. Getting an understanding of its brand language and forms.

(left)The Crease Runner is iconic and unique for the brand. The outsole is a waffle pattern that wraps over the midsole.

(middle) The Lux Radar has organic forms which contrast the sharp angular/geometric form language of Jeep.

(right) Looking at both the crease runner and the lux radar as a starting point for the visual/form language of Filling Pieces.

Started with a wireframe inspired by overlapping outsole design. Passion was the focus of the sweeping organic lines. Whereas the cage was inspired by adventure.

The initial concept had some issues with the proportions in the midsole, so I started looking at what kind of texture or form could fix this problem

Using the iconic Jeep grill as a way to pull in the brand language on the medial side while extending the outsole over the midsole to just like the Crease Runner's waffle soles.

I took this concept and brought it back to the drawing board because it was lacking character and details.

Trends

Conscious consumption

-The fashion industry produces 10% of global carbon emissions and accounts for 20 to 35% of microplastic flows into the ocean, according to UNCTAD.
-By 2050 2/3 of the population will reside in cities.
-Consumers desire authority, accountability, and credibility amidst increased skepticism and noise.

Bio-engineered materials
“Engineered products, foods, and materials will be commercialized to help conserve natural resources, opening up exciting new opportunities”

Additive manufacturing advancements
At this time last year, we were closing up a fantastic year for AM and looking forward to a new year of significant growth, driven by aerospace, automotive, and major investments from large multinational groups entering the market.